Our commitment to accessibility
Accessibility is at the heart of Everway. It starts with our products, and permeates out into everything that we do.
Accessibility is at the heart of Everway. It starts with our products, and flows into everything that we do.
Accessible & inclusive products
Accessibility has always been at the heart of all of our products and it will continue to be so. Accessible technology is fundamental to our purpose of helping everyone to understand and be understood.
Accessible design is a crucial part of our product development phase. We understand the importance of putting users at the heart of our product design and development process. We are committed to understanding the needs of all our user groups, including those with disabilities.
WCAG 2.2 AA compliant website
We launched our new Everway website (www.everway.com) in January 2025. Throughout the development phase, we made sure that it was WCAG 2.2 AA compliant.
Our website changes a lot and we have many content creators. We are committed to maintaining the WCAG 2.2 AA standard as our website grows.
Complicated writing can be a barrier for many readers with cognitive or reading impairments. We know that the more readable our content, the more inclusive our website will be. We’re committed to creating all new website content with readability and plain English in mind right from the start.
Accessible social media content
We’ve invested in a social media management platform - Sprout Social. This platform allows us to add alt text to all the imagery we use. Alt text describes images to visitors who are unable to see them. This includes screen readers as well as browsers that may block images.
All of the images we use on social media are designed with accessibility in mind. We make sure we have adequate color contrast between text and backgrounds. We use simple layouts with padding between text and images. This makes our content more accessible for people with color vision deficiencies, learning difficulties and low vision.
We make sure that we use accessible hashtags and capitalize each word found within a hashtag. This helps to improve readability and make it easy for screen readers to understand the content.
Accessible videos, podcasts and webinars
All new videos uploaded to our YouTube channels will include a transcript in the description as well as closed captions. We will not use automated YouTube captions. We know that automated captions can be less accurate and exclude users with hearing difficulties. Each video caption is edited by an Everway team member. For longer videos, we use a professional transcription service.
For videos without a voiceover, we are committed to providing captions to explain what is happening on screen. In 2022 we met our goal of moving to a more accessible webinar platform. This platform enables us to provide live captions during our webinars.
Focus on readability
The average reading age of adults in the US is 10 to 14 years old. It's not always possible to meet this target, based on target audience and subject matter. However, by reducing long sentences and reducing the amount of jargon words, we can help people better understand us. We are constantly working to improve the readability of communication across our whole organization.
Our commitment to readability goes beyond improving our website and marketing materials. Our aim is that everything we send is easy to read. Including emails, support articles, board reports, product instructions and more.
Accessible documents
A corporate brand book has been created to give guidance to all staff on how to create digital content. This covers the creation of accessible assets in terms of color contrast, readability, creating accessible PDFs, presentations, and captioning.
Staff training and guidance
We train all of our team on Accessibility and Readability best practices. This training is also made available to any new hires to the company through our employee onboarding process. We’re committed to updating and refreshing this training in line with evolution of guidelines and best practices.
Working with partners to create a more accessible world
We're passionate about creating a world where difference, disability and language are no longer barriers. That's why we work with like-minded individuals and organizations to advocate for change from education through to the workplace.
